We monitor ad accounts for breaches of our Advertising Policies and Terms of Service to help keep Facebook safe and ensure great experiences between users and businesses. Ad accounts that do not comply with our policies and terms may be disabled as a result.
Account Quality, which you can access while signing in to your Facebook account, allows you to check the status of your ad accounts, Business Manager accounts, commerce accounts, catalogs, and Pages.
Best practices for complying with our Advertising Policies
When producing your ads, remember to keep policy requirements in mind:
Advertisements may not promote unethical acts:
- This includes promoting products, services, schemes or offers that use deceptive or misleading practices to scam people out of money or personal information.
- Avoid using sensational language that can feel misleading, such as ads that overpromise results or do not disclose risks.
- Ads must not contain profanity or bad grammar and punctuation.
Avoid the use of misleading claims:
- Ads, landing pages and business practices must not contain deceptive, false or misleading content, including deceptive claims, offers or methods.
- Ads, landing pages and business practices must not contain promises or claims to cure chronic, incurable or serious medical conditions, or claims of unrealistic results within specific time frames. Such promises and claims may not hold true for all users.
Avoid unclear or non-functional landing page experiences:
- Make sure that your ad includes a functional landing page with relevant messaging that matches the ad content. The destination URL must not lead people to a site that is under construction or to an error page.
- Your landing page should describe the product or service and its features, and set realistic expectations around its functionality.
Avoid the use of adult content in your ad:
- Ads must not contain nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
- If we find that an ad account is repeatedly trying to run ads that don’t comply with our policies, we may determine that the advertiser represents a risk to the platform.
What to do if you think that your ad account was disabled by mistake
If your ad account has been disabled, you can visit Account Quality to find out more information and request another review.
Note: You must be an admin on the ad account that you wish to appeal.
- Visit Account Quality.
- Under ‘What you can do’, select Request review.
- Follow the steps to submit a review.