How to Sell Handbags Online?

Are you looking to sell purses and handbags online and create a brand on them, this time is good because the purse and handbag market has been growing over the last several years. The market size was valued at $40.9 billion in 2023. It is expected to grow at a compound annual growth rate (CAGR) of 6.8% from 2023 to 2030. By 2030, the market is expected to grow from $52 billion to $81.79 billion.

Get started, with MakeAuthority, we help companies grow their brand online. Every year, more and more varieties of types of products are coming into the market and buyers get a range of choices for handbags, this is a great industry.

You can be selling anything online but it requires research, planning, and market study. In this guide, talk about how to sell handbags online.

Let’s start reading about how to sell handbags online.

How To Sell Handbags Online (Step By Step)?

There are many different types of handbags coming into the market, you first find your niche, and then you can target your target audience.

Some of the best niches are:-

  • Luxury designer bags
  • Vintage collections
  • Eco-friendly bags
  • Designer handbags
  • Practical handbags for everyday use

Here are some research tools you can which handbags are trends in the market & what kind of bags your new business should be selling:

  • Marketplace Analysis: Check online marketplaces like Amazon, eBay, and Alibaba.
  • Keyword Research: Ubersuggest and KeywordTool can help you get search queries people use when looking to buy anything online.
  • Google Trends: Use Google Trends to analyze patterns in the demand for different types of purses and bags.

Legal Procedures

Before you start selling, you need to pick a business name and legal entity type for your bags business. Along with registering your business, you should also create important legal documents, agreements, and contracts to avoid issues later. I can’t give a specific guide on legal because many countries in the world have their own laws and procedures in my opinion you consult a lawyer about this.

Step 2:- Find the white-label suppliers

One of the easiest ways to start finding private suppliers is by searching for “private label handbag supplier in (your country) on Google. This search gives you a long list of local suppliers to start with.

Before you start looking at suppliers, first select a niche then complete the legal document and analyze the budget you invest in this business because the suppliers ask these questions.

Some questions you should ask a handbag manufacturer?

  • What types of materials do you work with?
  • What is your production capacity?
  • Can you provide samples of your previous work?
  • What is your approach to customization?
  • What are your quality control processes?
  • What are your payment terms and pricing structure?
  • What is your process for handling quality issues or returns?

Step 3:- Build your ecommerce platform

Once your company and supplier are ready, then you need to create your e-commerce store to showcase your products. There are 2 ways of selling beauty products online. 

  • Develop your e-store website
  • Partner with the online marketplace (you can go with Amazon, eBay, AliExpress, etc)

Both techniques have their advantages and disadvantages, Selling the marketplace is not a bad idea but you face competition and struggle to make a profit in your initial days, you need to register yourself as a seller, list your product, and are good to go.

Setting up your own online store is a rather tricky process but we are a marketing company that builds your website on a minimal budget. The choice ultimately depends on your personal preference.

We help clients to build their E-commerce website Contact us today!

Step 4:- Promote Your Handbags Products on Social Media

 47% of buyers mainly use social media to research products before buying anything, Which makes social media important for every brand.

You can do:

  • 1st:- Open social media channels such as Instagram, Facebook, and YouTube.
  • 2nd:- Create Info-related and shoppable posts to help customers know your brand and buy your handbags products, while they are browsing through their social media feeds.
  • 3rd:- Partner with influencers to promote your handbag products and reach wider audiences.
  • 4th:- Run Social Media Ads with the help of a digital marketing agency for better conversion.

We help clients promote their products on Social media, Book a strategy call

Step 5:- Partner with a local shopping mall & Seller

Partner with a local shopping mall & seller it allows you to tap into their customer base and gain visibility within the local community. It can be a win-win situation. Local businesses have a deep understanding of the local market and customer preferences, you can use their knowledge and insights to create targeted marketing campaigns.

Selling products in a shopping mall your company gets many benefits, including:

  • You can get greater exposure to your products and brand every day.
  • It helps to increase your product and brand value.
  • When buyers see your brand inside the mall, they feel confident about your product.
  • Sometimes shopping malls host promotional events, exhibitions, and other marketing activities that businesses can participate in to promote their products.

Step 6:- Always Do Competitor Research

Competitor research helps you understand your competitor’s strategy, planning, next move, how they market their product, and why customers choose to buy from you or your competitors. This can help you improve your marketing planning and market gaps. you know the strengths and weaknesses of your competitors.

In this video, we list some tools you can spy on your competitor

Reach new customers and Increase brand awareness or recognition, We’re here to help companies succeed. Contact us today for expert assistance!

Step 7:- Go-to-market strategy

A go-to-market (GTM) strategy is a strategy how can you get the first 100 customers. How your organization can engage with customers to convince them to buy their product and to gain a competitive advantage.

5 go-to-market strategies you never ignore your planning

  • Product analysis
  • Product messaging
  • The sales proposition
  • Marketing strategy
  • The sales strategy


The global handbag market size was valued at $40.9 billion in 2023, and it grows 6.8%. You first find a niche, analyze the customer behavior, under the standing market and create a GTM strategy, then launch your product.

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