How To Sell Clothes Online In India?

E-commerce sales of clothing and accessories reached around $205 billion in 2022 alone, according to Statista. That should not be shocking, considering that fashion e-commerce accounts for 23% of all US internet sales. Let’s start reading about how to sell clothes online?

Since more and more individuals are turning to the Internet for all of their fashion requirements, online clothes sales have grown in popularity.

E-commerce sales of clothing and accessories reached around $205 billion in 2022 alone, according to Statista. That should not be shocking, considering that fashion e-commerce accounts for 23% of all US internet sales.

We will also discuss the several ways you may sell, the legal documents you need, where to locate suppliers, which niche to target, and the platforms that work best if you want to start selling cloth online. Now let’s go forward.

Let’s start reading about how to sell clothes online?

How To Sell Clothes Online In India?

Identifying your niche and ensuring legal compliance are the main parts of the business:

1. Identifying Your Niche:

Clothes or fashion has many sub-niches, including:

  • Streetwear: A dynamic style that combines casual comfort with bold design to create urban-inspired clothing
  • Haute couture: High-end, unique clothing designs, including limited-edition apparel and accessories, and custom-made clothing
  • Accessories: Additional elements that accentuate apparel, such as fabric or other materials
  • Seasonal clothing: Different types of clothing and materials for each season
  • Gender-neutral/unisex clothing: Clothing that suits the needs of gender-fluid customers
  • Kids’ fashion: Clothing for children of different age groups
  • Maternity wear: Clothing for women who are pregnant or post-pregnancy
  • Vintage: A profitable niche in the fashion industry

The cloth market surrounds diverse products catering to various needs and preferences. Choosing a niche allows you to focus your efforts, target a specific audience, and distinguish your brand in the competition.

Here are some research tools you can which cloth products are trends in the market & what kind of product your new business should be selling:

  • Marketplace Analysis: Check online marketplaces like Amazon, eBay, and Alibaba.
  • Keyword ResearchUbersuggest and Semrush can help you get search queries people use when looking to buy anything online.
  • Google Trends: Use Google Trends to analyze patterns in the demand for different types of purses and bags.

2. Legal Procedures

Before you start selling, you need to pick a business name and legal entity type for your cloth business. Along with registering your business, you should also create important legal documents, agreements, and contracts to avoid issues later. I can’t give a specific guide on legal because many countries in the world have their own laws and procedures in my opinion you consult a lawyer about this.

Step 2:- Find the white-label suppliers

One of the easiest ways to start finding private suppliers is by searching for “private label cloth or fashion products supplier in (your country) on Google. This search gives you a long list of local suppliers to start with.

Before you start looking at suppliers, first select a niche then complete the legal document and analyze the budget you invest in this business because the suppliers ask these questions.

Some questions you should ask an cloth product manufacturer?

  • What types of materials do you work with?
  • What is your production capacity?
  • Can you provide samples of your previous work?
  • What is your approach to customization?
  • What are your quality control processes?
  • What are your payment terms and pricing structure?
  • What is your process for handling quality issues or returns?
  • Do you offer any warehousing or fulfillment services?
  • Etc.

Step 3:- Build your ecommerce platform

Once your company and supplier are ready, then you need to create your e-commerce store to showcase your products. There are 2 ways of selling cloth products online. 

  • Develop your e-store website
  • Partner with the online marketplace (you can go with Amazon, eBay, AliExpress, etc)

Both techniques have their advantages and disadvantages, Selling the marketplace is not a bad idea but you face competition and struggle to make a profit in your initial days, you need to register yourself as a seller, list your product, and are good to go.

Setting up your own online store is a rather tricky process but we are a marketing company that builds your website on a minimal budget. The choice ultimately depends on your personal preference.

We help clients to build their E-commerce website Contact us today!

Step 4:- Promote your clothes products on social media

 Do you know 47% of buyers mainly use social media to research products before buying anything, Which makes social media important for every brand?

You can do:

  • 1st:- Open social media channels such as Instagram, Facebook, and YouTube.
  • 2nd:- Create Info-related and shoppable posts to help customers know your brand and buy your cloth products, while they are browsing through their social media feeds.
  • 3rd:- Partner with influencers to promote your cloth products and reach wider audiences.
  • 4th:- Run Social Media Ads with the help of a digital marketing agency for better conversion.
Top 4 social media platforms you can use to sell clothes

Instagram:- Instagram is a fantastic starting point for clothing businesses that cater to young people and teenagers. You shall talk about the strong reliance of this platform on visual images in the following chapters.

How To Sell Clothes Online
Image credit goes to:- Instamojo & Happie Curves

Pinterest: Indeed, Pinterest. This useful tool is a great networking platform for individuals in the 20–60 age demographic and offers possibilities for you to link to your online business.

We help clients promote their products on Social media, Book a strategy call

YouTube: How Can Clothes Be Sold There? LINKS Of your product, be creative as well! You have the ability to style your own clothing and post films and brand-related content to YouTube. use the platform to your advantage; more than 5 million individuals utilize it every day.

Facebook: Suitable for all ages of men and women. You may display your items on the platform in a number of ways and SELL them yourself.

How To Sell Clothes Online
Image credit goes to:- Instamojo & Kurti Tales

Step 5:- Partner with a local shopping mall & seller

Partnering with a local shopping mall & seller allows you to tap into their customer base and gain visibility within the local community. It can be a win-win situation. Local businesses have a deep understanding of the local market and customer preferences, you can use their knowledge and insights to create targeted marketing campaigns.

Selling products in a shopping mall your company gets many benefits, including:

  • You can get greater exposure to your products and brand every day.
  • It helps to increase your product brand value.
  • When buyers see your brand inside the mall, they feel confident about your product.
  • Sometimes shopping malls host promotional events, exhibitions, and other marketing activities that businesses can participate in to promote their products.

Step 6:- Always do competitor research

Competitor research helps you understand your competitor’s strategy, planning, next move, how they market their product, and why customers choose to buy from you or your competitors. This can help you improve your marketing planning and market gaps. you know the strengths and weaknesses of your competitors.

Reach new customers and Increase brand awareness or recognition, We’re here to help companies succeed. Contact us today for expert assistance!

Step 7:- Go-to-market strategy

A go-to-market (GTM) strategy is a strategy how can you get the first 100 customers. How your organization can engage with customers to convince them to buy their product and to gain a competitive advantage.

5 go-to-market strategies you never ignore your planning

  • Product analysis
  • Product messaging
  • The sales proposition
  • Marketing strategy
  • The sales strategy

Step 8:- Find a logistics partner for your orders

Finding the right logistics partner for your orders is crucial for ensuring smooth and efficient operations. Look for a partner with a reliable track record of timely deliveries, excellent customer service, and competitive pricing. Consider factors such as their coverage area, shipping options, and ability to handle your volume of orders.

Best logistics companies in India for e-commerce

  • WareIQ
  • Ecom Express
  • Rivigo
  • Gati
  • Ship Rocket
  • XpressBees
  • Aramex
  • BlueDart
  • Trackon
  • Shadowfax
  • Dotzot

Are you looking for a Marketing Agency to grow your business online?📈 Book an Appointment

Read More:- How To Do SEO For Ecommerce Website?
Read More:- How To Use Social Media For Ecommerce?
Read More:- How To Reduce Customer Acquisition Costs?


How much does it cost to start selling clothes online?

The cost of starting an online clothing business can vary depending on factors such as platform fees, inventory costs, marketing expenses, and website development. However, with careful planning and budgeting, it’s possible to launch a successful online store on a modest budget.

Do I need to have a background in fashion to sell clothes online?

While a background in fashion can certainly be beneficial, it’s not a requirement for selling clothes online. What’s more important is a keen understanding of your target audience, market trends, and effective marketing strategies.

How can I attract more customers to my online clothing store?

To attract more customers to your online clothing store, focus on creating compelling product listings, optimizing your website for search engines, engaging with your audience on social media, and offering promotions and discounts. Providing excellent customer service and delivering high-quality products will also help attract and retain customers.

Is it necessary to have a physical store in addition to an online store?

While having a physical store can provide additional visibility and opportunities for customer engagement, it’s not a necessity for selling clothes online. Many successful clothing brands operate exclusively online, leveraging the power of e-commerce to reach a global audience without the overhead costs associated with brick-and-mortar retail locations.

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