How to Create a Content Calendar?

Content calendars streamline marketing strategy organization, increase efficiency, and save time. But what are the best strategies, tools, and ways to create it? And how do you come up with great content ideas?

What is a Content Calendar?

The content calendar includes planning and organizing content for publication, including B. Social media channel. It means that you are creating a trusted resource that your marketing team, or in the case of a freelancer,  marketing clients can easily access. 

Depending on your marketing needs, you can organize your calendar weekly, monthly, or semi-annual. Whichever you choose, the Content Calendar makes it easy to track all pre-created and published content. The editorial calendar can contain different content depending on the industry. It contains upcoming articles, planned promotional events, Updating old content, Publishing videos, such as webinars, status updates, case studies, important dates within your industry, or seasonal events.

Why Do You Need a Content Calendar?

  • Save Time: The main advantage of content calendars is that proper organization and pre-planning can save time and energy in the long run. Instead, you can spend this on the more creative activities of your marketing strategy.
  • Minimize Efforts: Having a content calendar that you use regularly can reduce the chance of mistakes by you and your marketing team. For example, the mistake is that content is repeatedly posted to all channels. Positive planning and clear responsibilities among team members also ensure that all required workflow processes run smoothly. It is essential for large teams where responsibilities such as editing and fact-checking are likely to be shared among members. Speeding up this process can lead to costly mistakes.
  • Enable Collaboration: Editing calendars facilitate effective collaboration, whether in-house or freelance-based. The accessibility feature of the content calendar means that everyone knows the status of each post without having to contact them individually.
  • Prevent Infrequently Publishing Content: Scheduling content using an editorial calendar helps prevent frequent posting and identifies possible content gaps. It allows you to make changes ahead of schedule if needed. Consistent messaging is one of the key ways to attract attention, build genuine relationships with your target audience, and increase your reach.
  • Identify Areas of Development: The content calendar is a tremendous A/B testing resource that allows you to experiment with content and release times to get a clear idea of ​​what works and what doesn’t.
  • Boost Creativity: Content calendars allow you to spend more time creatively elsewhere. It can mean thinking about integrating Agame into your social media strategy or spending more time creating high-quality content.

The Elements of a Successful Editorial Calendar

Editing calendars come in a variety of shapes and sizes. The breadth of content calendar categories varies greatly depending on the individual or team needs and the industry. You choose the calendar section depending on whether you do the production in-house or the freelancer creates the content. 

The following features are essential components of the content calendar, but not all apply, so choose the one you need.

Title

Having a title is essential to ensure that you engage with the buyer’s persona, whether as a blogger or a large company. Ensuring that content adds value and focuses on the viewer’s needs applies to large and small businesses. Add a title to your content calendar to clarify your work and inspire more content.

Type of Content

The type of content used to reach a particular audience (podcasts, emails, videos, guides, etc.) is essential to all marketers as it clearly defines how content is planned. Writing this down will also help identify content type gaps.

Section

This area is essential for large companies where content is likely to spread to many areas (lifestyle, travel, music, etc.). The lack of a topic column can make the calendar confusing to team members. You can go one step further and colour-code the sections for clarity.

Buying Stage

It may be helpful to include a purchasing stage category in your marketing funnel that appeals to your audience’s stage. It helps to monitor KPIs more effectively.

Edit Date

If your team has multiple processes in their content and needs to be viewed by multiple people before posting, it’s highly recommended to change the date section. The appointment of an editor makes it clear when all relevant team members need to review the content.

Publish Date

It’s essential for both freelancers and businesses. Whether you have a team of one or 50 people who manage your site, this ensures your responsibility to complete the content. Working with multiple clients can also help you monitor deadlines between companies as a freelancer.

Writer

An important area for large companies where content is produced in-house and involves external freelancers. To avoid unnecessary confusion, include who creates the content to ensure everyone knows who is responsible for the content.

Author

The Contributor section is recommended for companies that use external partners to provide writing services for some or all of their content.

Tracking Production Progress

Columns that show the status of your content are essential for freelancers and businesses alike. For freelancers, this can give clients peace of mind. For businesses, this column eliminates the need for one-on-one contact with people and can also help identify potential bottlenecks in the manufacturing process. 

This category can be split into additional sections: original content date, revision date, and publication date.

Channel Destination

Specifying where this content will be hosted is relevant for all marketers, and the existence of this section can be used later to analyze our analysis of where this content will work best.

Alizée Baudez says, “Content distribution among the different channels varies a lot depending on the client. Ultimately, it’s based on analytics with some wiggle room for trial and error.”

Promotional Strategy

This section will show you how to promote the content you create that applies to all businesses, large and small. Colour coding (pink for Reddit, green for newsletters, and blue for Twitter) can make the calendar stand out more clearly.

Future Content Ideas

Whether you’re creating your content or as part of a large organization, having a section for content ideas is helpful. It means that all your ideas are stored in one convenient location, which is helpful if you have a future content creation brainstorming session.

John Gibbings says, “Identify your main topics for your site, as they align to your business model. Stick with topics that convert. Ask the team: “What are common problems, where your product/service is a solution?” Start to build content off of those answers & links internally.”

Geo-targeting

If you have a large global audience, it can also be helpful to have a section that defines where your content is targeted.

Campaign

Including this section is recommended for large organizations as it allows you to effectively organize content related to your campaign (e.g., brand awareness, product launch, or competition).

Document

For large marketing teams, once the content completes a particular stage of the process, you can easily adjust the response from other departments using columns for uploading documents. It could be, for example, content that needs to be edited and transferred to the legal department of a law firm.

Organic or Paid

Defining whether the content is for paid or organic search for large companies makes it clear. For organic goals, you need an SEO strategy. For paid content, adding budget information can help team members.

Supporting Media

Content may need to include support media such as e-books and videos. The media support column streamlines when the content is ready to be published.

Steps to Create Your Content Calendar

The first step in planning a content calendar is to decide what content to publish. It contains e-books, case studies, opinion pieces, landing pages, podcasts, blog posts, videos, newsletters and presentations. 

Have a Brainstorming Session

When you start gathering ideas for your content schedule, you want to talk to your sales and customer service teams to understand your prospects’ most common questions and what you need to know to make a purchase.

You then brainstorm with your marketing team to identify topics that haven’t been covered yet and the different content strategies you can use to reach your target audience. 

Use Research Tools

You can also use different research tools for different types of content to find more detailed information that will lead to better results.

The right keyword research tool will help you create a successful content strategy and find the right keywords for your SEO and PPC campaigns.

Content Ideation

Once you’ve brainstormed and chosen your keywords, use a tool like the topic finder to show you related topics, recent headlines, and questions people ask in the tool search.

Finding relevant topics and questions can help you narrow down the areas you want to focus on and the times of year you should focus on those topics.

Competitive Research

You can find a topic you want to cover, but what if your competitor has already written about it? Where is the ranking, and what do you need to include in your content to surpass it?

Carry Out a Content Audit

Conducting an audit can help you decide what to publish and when to reach the highest level with your audience. Take a look at social media analytics from sources like Facebook and Twitter Insights and the Semrush content audit tool to support it. The content Audit Tool analyzes existing pages on your site and suggests that they be rewritten, updated, or completely deleted. You can speed up your content creation ideas using existing content.

Choose Your Social Media Channels

You should indicate which social media platform is best for you based on your target audience and demographics.

Monitor Trends

After you audit your content or competitors, you will notice trends. Use this information to create a calendar. Always pay attention to the subject, time, any day of the week for that content, and the platforms on which it performed best.

Identify the Stages of Production

Define each step in the content creation process for any content you create before reaching publication. It is helpful if you’re a freelancer, but it’s practically necessary for large organizations, as you may have to go through several steps before publishing your content. 

 Once defined, add this section to the content calendar and include the person’s name responsible for each step.

Decide on Publishing

Decide how often to publish content based on auditing and content analytics data to increase engagement with your target audience.

Think of Having a Content Library

The marketing team should put all their media into one available content library in the content calendar via Dropbox, Google Drive, or an internal database link. It can help make life easier for everyone when preparing content for publication.

Remember Evergreen Content

You must have content with a schedule not restricted to a specific date or time. It can be helpful when there are delays in your schedule, and you can use evergreen content to hide them instead.

Do Not Forget Guest Content

If you or your team have content promotions such as guest posts and podcasts, add them to your content calendar as well.

Make Last-Minute Change and Publish

Now that you have established a workflow content marketing strategy, if you work for a large company, you should also consider who needs to approve your post before publishing it. In this case, it would be nice to have a guideline section in your calendar so that you can put your processes and valuable resources in one easily accessible location. 

When publishing, consider choosing a calendar with a scheduling feature. It eliminates the need to do this manually. To plan your social media content, you can use social media posters to publish and plan your company’s page content on Instagram and Facebook, as well as  Twitter and Pinterest.

Social Media Content Calendar Best Practice Tips

Avoid Reposting the Same Message

Make sure you use the exact text in your posts on each platform. Target groups are different on the annual platform, and each target group requires a different message to reach.

Do Engage in Social Listening

Use content calendar ideas to understand what people are saying about your business through social listening. Here is a place to gain valuable brand insights from your customers through references to companies, products, and social media competitors.

Post Frequency

It is important to schedule frequent posts on social media in your content calendar to increase brand awareness.

Be Flexible

Your social content calendar shouldn’t be seen as solid. Gives you the flexibility to respond to last-minute changes and trends that might otherwise be unpredictable.

Conclusion

Whether you’re organizing a marketing strategy for yourself or part of a large marketing team, editing calendars makes you more effective and uses your time more efficiently. Help better organization and coordination only bring positive benefits to large and small businesses. 

Check out the other posts on the blog for more tips on finding the right content calendar.

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