11‌ ‌Powerful‌ ‌Content‌ ‌Marketing‌ ‌Ideas‌ ‌for‌ ‌2021‌

There are only so many hours in the day, and you want to make sure you’re putting your content efforts to good use. 

1. Publish a 10X Guest Post

When you write a post for another blog, you are considered a guest blogger.

You’ve probably heard of this tactic before, as it’s not new. However, with so many people doing it these days, it has lost some of its effectiveness—unless you make a concerted effort.

It is where 10X guest blogging comes into play.

10X guest blogging is when you write a guest post at least ten times better than the topic’s current top-ranking post.

Rather than rehashing general information about selling SEO services, as most other posts on the subject do, Ryan offers a contrarian viewpoint based on personal experience in this post.

The following are some of the most common advantages of writing a 10X guest post:

Exposure: People are unlikely to share a post with the information they’ve read a thousand times, but they are more likely to share something “10X” that offers new ideas.

Links: Because people rarely link to mediocre content, your 10X guest post will certainly receive more links than a “normal” guest post. That’s beneficial to your SEO and the site where it’s published.

Rankings: Your guest post may end up ranking for its target keyword, bringing you a steady stream of leads or customers.

Here’s an easy way to find a site to write on if you’re looking to give yourself 10x the chance of guest blogging. 

  • Go to Content Explorer
  • Enter a topic similar to the topic you want to write on. 
  • Switch search mode within titles 
  • Click on search 
  • Filter results for websites with more than 10,000 visits per month 
  • Check the site tab

For example, if you want to write a 10x guest post about keyword research, you can search for similar topics like “link building.” The idea is that these websites are likely to be interested in guest posts on topics similar to those already covered.

2. Do a TweetStorm

A tweetstorm is a quick sequence of tweets about a topic, usually written in a chain.

When you check out popular Tweets, you can tell that they’re the key to existing content or expertise making headlines in your community. 

So, why should you include Tweets in your content marketing? 

First, it is very easy to make. Please write down your thoughts, break them down and tweet them. 

Second, and perhaps more importantly, a popular tweet can lead to serious exposure and generate a lot of buzz. It can lead to more followers and customers. Here’s an easy way to create a tweetstorm that can resonate with your audience. 

  • Go to Content Explorer
  • Enter your site: yourwebsite.com 
  • Sort results by Twitter reposts

Just extract the gist from this snippet and use it as a tweetstorm.

3. Create a Newsletter That Excites Subscribers

Email newsletters are notorious for being boring. The marketers’ fault for viewing this channel as a megaphone for selfish content. 

If you promote content that no one wants to read, you risk unsubscribing. Yes, this also applies to customers. 

A low email open rate could be a sign that churn is near. With 15.8% of people unsubscribing to unrelated content, it’s fair to say that you should do more than promote your company’s performance when you use your newsletter to generate leads and retain customers. 

How could this be? 

Segment email subscribers based on their behaviour and background (e.g., what they read, where they came from, etc.). Most email marketing programs can do this for you.

Did you notice how it relates to the history of the membership process? 

It is the type of personalization you want to create in your email newsletter.

4. Host a Webinar Series

Try our webinar to make your content marketing more interactive and potentially increase your ROI. 80% of marketers say these online events are causing leads to decline. Increase the reach of your webinar by inviting guests as speakers or co-founders while attending. 

 Wynter, the goto market research platform, hosts a monthly series of virtual events featuring top experts in their field. 

 The following is a tweet from founder Pip Laha. Notice how he tagged fellow guests to talk about upcoming sessions. Four thousand four hundred forty-four likes and retweets from his guests, and other Twitter users increased his reach.

5. Create Checklists, Tools or Templates

When reading extensive how-to guides, we are often lost as to what to do next. 

Checklists, templates and tools are useful here. They guide readers to take the next step and watch the action plan. 

There are several pros and cons to blocking and disabling these free services. You can close them, create mailing lists and sort subscribers. Segmenting them can potentially increase engagement and organic SEO results. 

How do I know which checklists, templates and tools I need to create first? 

Search what people are looking for: 

  • Go to keyword browser. 
  • Enter two or three “getting started” keywords related to your industry 
  • Click on search 
  • Go to Compliance Conditions report 
  • Click the Include filter, add words like calculators, tools, and templates, then toggle all the words

It will show you relevant free products that people are looking for.

6. Give Away the Kitchen Sink

Imagine telling your target market how to create a product or service that you offer for free, step by step. I’m sure it’ll be finished within a week. 

No! Most people don’t want to put effort into doing things independently. Instead, they’ll probably hire a company that knows exactly what they’re doing, namely you. However, while thousands of readers can design an eye-catching logo by following our t-shirt guide, it will take a lot of time and effort. Most will probably hire someone to replace them. If you want to replicate this for your business, write a blog post that educates your prospects on how to do business. Then, optimize this post to rank high on Google.

7. Publish Original Research

Journalists and bloggers like me are constantly looking for statistics to support the claims of the articles they write. And when you find relevant stats from trusted sources, they usually mention brands and links. These backlinks probably help us improve our SEO and show that thousands of websites are referring to our brand. All thanks to our original research. 

 Now you are probably wondering, “Can you publish original research on a budget?” 

The answer is yes. Here are some cost-effective options for finding unique data: 

  • Email Subscriber 
  • Polling Twitter Audience 
  • Survey Polling active communities (e.g., subreddit or Facebook groups) 
  • Partnering with non-competitive companies that share a target audience 

If finding and publishing original research still doesn’t work for you, try collecting stats like our SEO Stats list. You will experience many of the same benefits of publishing original research.

8. Grow with User-Generated Content

79% of people say user-generated content (UGC) has a huge impact on their buying decisions, so you should consider incorporating it into your content marketing strategy. 

 Here are some ways: 

  • Share user photos on social networks
  • Sharing case studies with mailing lists 
  • Share your success stories with prospects 
  • Share a company or product review on your website 

Since Ahrefs took first place in all these surveys, this user-generated content serves as social proof and builds trust with your prospects at a key step in the buying journey. 

However, this is not the only way to use UGC. 

For example, Buffer used UGC to grow their Instagram account by nearly 400% in a year.

9. Nurture Leads with an Email Course

You need to develop an email list. One way to do this is to take an email course, a series of short training emails sent out over days or weeks. In this 10-day email course, co-founder and CEO Andrus Purde shares the best B2B email marketing tips, from goal setting to improving deliverability. At the end of the email process, Andrus invites subscribers to sign up for a helpline and monthly email newsletter. 

  Andrus creates value proactively to attract potential customers. Instead of asking people to purchase the second signup, he takes a free email course to demonstrate and benefit from his expertise. 

 This approach can be replicated for virtually any product or service in any industry:

  • If you are an accountant, create an e-learning course that teaches newcomers to pay their taxes. 
  • If you are a gardener, create an e-course that teaches local homeowners how to care for their garden. 
  • If you are an SEO expert, create an email course that teaches business owners how to increase their site’s Google ranking. 

The possibilities are endless.

10. Create a Comparison Page

The comparison page compares your product or service to that of a competitor. The comparison site is very valuable as it is readily available to those looking for it. They don’t know if they will buy your product or service or that of a competitor. Therefore, a well-organized comparison page can swing it in your direction and win the sale. 

How do you know which competitor you are comparing to? 

Use the Keyword Survey Tool:

  • Enter your brand in Keyword Explorer
  • Display the condition match report
  • Add “vs.” to the include filter

11. Repurpose Your Content

As a product, its content is not a finished product. To attract more potential customers, we need to expand our content reach. 

Target audiences may prefer a combination of media. Some people like blog posts, others like short videos. Therefore, investigate what your customers like and use your content in your preferred format. 

Take important lessons from the long guide and turn them into Instagram posts. Turn the white paper into a 5-day email course or podcast episode. 

Did you get the most leads in the 20-minute webinar? Then unfold it and convert it to an ebook.

Conclusion

Whether you want to reach leads without building an audience from scratch or expand your existing content to reach more leads, these 11 ideas will help you reach your goals.

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